"Becoming the Vendor of Choice: The Secrets to Powerful Retail Relationships" is comprised of strategies that vendors can use to do more business with their retailers. This is the ONE BOOK that cuts through the clutter and helps you discover proven tactics for developing relationships with your customers, helping you realize the true value of customer loyalty as you become your customers' first choice -- The Vendor of Choice.

In addition to learning how to create relationships that cause retailers to call you for advice, you will learn how your greatest assets are your ideas and experience. From the do's and don'ts of trade show participation from the retailer's point of view to uncovering new ways to promote your company without spending lots of money, discover why there is always a budget for a vendor of choice.

   
"This book is definitely gospel for sales reps like myself who sell multiple lines of product to independent, mom and pop retailers."
- David W. Felts Oklahoma