The ONLY course on how to run a successful promotion or sale! Step-by-step, you'll learn all the elements that make sales work, including: how much you should markdown merchandise; what your store should and shouldn't look like during sales; how to avoid creating a drop in business after a sale event; which sale names are the best names to use; and how to create a pre-sale buzz and crowds.

  
"I would highly recommend this book for anyone who is in retail and wants to learn some new and incredible ways to run a sale in their store. It will be one of the best investments you could ever make!"
- David W. Felts, Oklahoma