If you’re a full service bridal retailer, you know you’re in trouble!
There’s more competition than ever before. From discount chains to web based cut-rate vendors; someone’s stealing away your sales from every direction.

• They can beat you on price
• They can beat you on convenience
• Worst of all, if you don’t act now, they’re going to beat you out of business!

There’s only one way they can’t beat you. We know what it is.

There’s one single, solitary way to not only survive but thrive in this cutthroat competitive environment. Retailing expert Rick Segel has joined forces with Steve Lang of Mon Cheri Bridal to share this way with you, in the pages of their new product.