Rick Segel and Matthew Hudson, PhD have simplified the retail selling process into a user-friendly book filled with concepts that are memorable, easy to master, easy to use and will become a part of the salesperson's persona almost immediately. In this book you will learn:

• The G.R.E.A.T Selling System, which is an acronym for the 5 stages of selling
• Greeting, Researching, Experimenting, Add-ons and Tethering a customer to the store
• Ways to increase every sales associate’s ATS, Average Transaction Size
• Ways to increase every sales associate’s UTS, Units per Transaction
• The greatest opening line ever written with proven results
• The four words that increase a retailer’s sale by 4 to 7 percent almost immediately
• The five most powerful words that will engage the customer in conversation, learn the customer’s true wants and needs and can establish trust instantly