In a world driven by technology, the power shifts to the buyer. Chances are when you arrive for the sales meeting, the prospect already knows more about you than you do about them. However, with technology comes opportunity. Today’s buyer is overwhelmed with data and information and they need help – they need a trusted advisor.

Trusted advisors:

Get to “yes” faster

Keep their products sold

Stay embedded during the “budget” cuts

Have more referrals

Have higher customer satisfaction

In this book, you will learn from the years of research, observation and personal experiences of Matthew Hudson and Mark Hunter. They have spent decades immersed in the sales industry and have taught the concepts in this book to companies with amazing results. If you follow the principles outlined here, you will get more than a sale. You also will get trusted advisor status.